How to Get away with drama : Fashion Industry bets on sustainable fur
« According to Euromonitor International, the production of both genuine and artificial fur increased by 120 per cent in 2019, reaching an aggregated value of $25 billion. » More here.
Snapchat launches logo recognition Ads for brands : McDonalds among the first to test
« Snapchat Scan’ ad option, will enable users to ‘scan’ a brand logo in order to unlock a unique, branded AR experience. » More here.
Lessons from Fail : Why Walmart’s Digital Brands Strategy Sputtered
« Walmart’s digital brands group consisted of Bonobos, as well as plus-size brand Eloquii, and Modcloth, which sells vintage-inspired women’s clothing. Though all targeted younger consumers, the brands are different enough that Walmart struggled to build a cohesive strategy around them. And, they all reportedly remained unprofitable nearly two years after being purchased. » More here.
That’s a Match : Instagram experiments Brands Collabs Managers for Influencers
« Creators in Brand Collabs Manager can also search for like-minded brands looking to partner on content creation. They can source new deals, manage partnerships, and automatically share insights with them (before this, many creators could only send brands screenshots of their analytics). » More here.
All you ever wanted to know about Gen Alpha : Born 2010-2024
« [They] have been raised as screenagers to a greater extent than the fixed screens of the past could facilitate. For this reason, we also call them Generation Glass because the glass that they interact on now and will wear on their wrist, as glasses on their face, that will be on the Head Up Display of the driverless car they are transported in, or the interactive school desk where they learn will transform how they work, shop, learn, connect and play. » More here.
The List :
R.I.P : Those Brands who didn’t make it through the 2010’s – Vox
Tencent launches new anonymous app Dengyu – Technode
The new pop up : Why more retail companies partner with hotels ? – Modern Retail
Unseen : Inside the life of YouTube and Google moderators who suffer heavy PTSD – The Verge
5thsquare.wordpress.com 