Beauty is a fascinating world of pigments, glitters and powders. However beware of the shades when it comes to Millennials and Gen Z. Indeed Beauty might be the most affected segment by disruption – or the need to one shall say – with acceptance being the flagship banner of a whole new generation. And things become more itchy with Gen Z. The group is far away from millennials who paved way to redifinition of beauty through diversity campaigns. Instead Gen Z decided redefinition was cancelled coming with a 100% tolerance or nothing motto. They are the business and they know … Continue reading YSL Beauty’s take on Gender-neutral beauty