How to Get away with drama : Fashion Industry bets on sustainable fur « According to Euromonitor International, the production of both genuine and artificial fur increased by 120 per cent in 2019, reaching an aggregated value of $25 billion. » More here. Snapchat launches logo recognition Ads for brands : McDonalds among the first to test « Snapchat Scan’ ad option, will enable users to ‘scan’ a brand logo in order to unlock a unique, branded AR experience. » More here. Lessons from Fail : Why Walmart’s Digital Brands Strategy Sputtered  « Walmart’s digital brands group consisted of Bonobos, as well as plus-size brand … Continue reading #WWRTW : What We’re Reading This Week #Week51