Do and try to mean as you do. This could be the mantra of London Fashion Week Mens Fall-Winter 2020. Fresh, unapologetic and efficient, London’s talent deliver a season rooted in pragmatism yet festive. Sustainability also strong move, from optional to almost compulsory Continue reading The Green Party thrown by London’s Mens FW20 : Did we leave early ?
How to Get away with drama : Fashion Industry bets on sustainable fur « According to Euromonitor International, the production of both genuine and artificial fur increased by 120 per cent in 2019, reaching an aggregated value of $25 billion. » More here. Snapchat launches logo recognition Ads for brands : McDonalds among the first to test « Snapchat Scan’ ad option, will enable users to ‘scan’ a brand logo in order to unlock a unique, branded AR experience. » More here. Lessons from Fail : Why Walmart’s Digital Brands Strategy Sputtered « Walmart’s digital brands group consisted of Bonobos, as well as plus-size brand … Continue reading #WWRTW : What We’re Reading This Week #Week51
Beauty is a fascinating world of pigments, glitters and powders. However beware of the shades when it comes to Millennials and Gen Z. Indeed Beauty might be the most affected segment by disruption – or the need to one shall say – with acceptance being the flagship banner of a whole new generation. And things become more itchy with Gen Z. The group is far away from millennials who paved way to redifinition of beauty through diversity campaigns. Instead Gen Z decided redefinition was cancelled coming with a 100% tolerance or nothing motto. They are the business and they know … Continue reading YSL Beauty’s take on Gender-neutral beauty
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