Do and try to mean as you do. This could be the mantra of London Fashion Week Mens Fall-Winter 2020. Fresh, unapologetic and efficient, London’s talent deliver a season rooted in pragmatism yet festive. Sustainability also strong move, from optional to almost compulsory Continue reading The Green Party thrown by London’s Mens FW20 : Did we leave early ?
How to Get away with drama : Fashion Industry bets on sustainable fur « According to Euromonitor International, the production of both genuine and artificial fur increased by 120 per cent in 2019, reaching an aggregated value of $25 billion. » More here. Snapchat launches logo recognition Ads for brands : McDonalds among the first to test « Snapchat Scan’ ad option, will enable users to ‘scan’ a brand logo in order to unlock a unique, branded AR experience. » More here. Lessons from Fail : Why Walmart’s Digital Brands Strategy Sputtered « Walmart’s digital brands group consisted of Bonobos, as well as plus-size brand … Continue reading #WWRTW : What We’re Reading This Week #Week51
SAY YES : Pandora tests new type of advertising format that allows listeners to respond to the ad by speaking aloud. In the new ads, listeners are prompted to say “yes” after the ad asks a question and a tone plays. The ads will then offer more information about the product or brand in question. The company believes these types of ads will be more meaningful as they force listeners to pay attention. For the brand advertisers, voice ads offer a way to more directly measure how many people an ad reached. Nestlé, Doritos and Unilever are among the first to … Continue reading #WWRTW : What We’re Reading This Week #Week50
“Humans have long dreamed of superhumanity and AI appears as the ultimate servant… as long as it serves humans purpose.” Continue reading AI : More Than Human, Is Singularity a near future or a mere myth ?
DATA AND PRIVACY : Facebook is working on a new service combining Messenger, Instagram dm AND Whatsapp The services will continue to operate as stand-alone apps, but their underlying technical infrastructure will be unified, said four people involved in the effort. That will bring together three of the world’s largest messaging networks, which between them have more than 2.6 billion users, allowing people to communicate across the platforms for the first time. Zuckerberg also ordered that the apps all incorporate end-to-end encryption, the people said, a major step that protects messages from being viewed by anyone except the participants in … Continue reading #WWRTW : What we’re reading this week – #Week5
Beauty is a fascinating world of pigments, glitters and powders. However beware of the shades when it comes to Millennials and Gen Z. Indeed Beauty might be the most affected segment by disruption – or the need to one shall say – with acceptance being the flagship banner of a whole new generation. And things become more itchy with Gen Z. The group is far away from millennials who paved way to redifinition of beauty through diversity campaigns. Instead Gen Z decided redefinition was cancelled coming with a 100% tolerance or nothing motto. They are the business and they know … Continue reading YSL Beauty’s take on Gender-neutral beauty
Il y a quelques saisons encore, le futur de Prada était très compromis et peu auraient parié sur le retour en force de la griffe italienne. Les louanges de la presse aussi fortes soient-elles ne pouvaient couvrir le son de la chute des ventes. Cependant, 2018 a marqué un nouveau tournant pour la maison milanaise fondée en 1913 qui renait de ses cendres et ce grâce à une matière : le nylon. Le nylon pocone de Prada conquiert une nouvelle fois et pourtant ce n’était pas gagné. Comment et alors que peu y croyaient Miuccia Prada est parvenue à remettre … Continue reading Le Nylon de Prada
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