SAY YES : Pandora tests new type of advertising format that allows listeners to respond to the ad by speaking aloud. In the new ads, listeners are prompted to say “yes” after the ad asks a question and a tone plays. The ads will then offer more information about the product or brand in question. The company believes these types of ads will be more meaningful as they force listeners to pay attention. For the brand advertisers, voice ads offer a way to more directly measure how many people an ad reached. Nestlé, Doritos and Unilever are among the first to … Continue reading #WWRTW : What We’re Reading This Week #Week50